Site Speed For SEO

Posted on June 15, 2018 By

An often overlooked ranking element of SEO is website fill time. Google has stated obviously that website speed is an important element that they want webmasters to pay focus on. In fact they have even offered a Page Speed Tool to check on your websites load time and provide suggestions to decrease load time with regard to both desktop and mobile.

What is a fast website?

So exactly what does Google consider to be a fast launching website? They have not given all of us webmasters am exact number, but rather just encourage all of us to make the website, “as fast as possible”. Here is good quality data to gauge just how your site speed compares to the rest of the web.

If your loads in:

  • 5 seconds – You are faster than 25% of another websites on the internet
  • Under 3 seconds – You are faster than approximately 50% of the other websites on the internet
  • In 1 . 7 seconds – You are faster than approximately 75% of another websites on the internet
  • In 0. 8 seconds – You are faster than approximately 94% of the other websites on the internet

So what is fast? Personally I shoot for load times of 3 seconds as the very least. Google does not tell us how much of a ranking factor page speed is, but unless your website has ended 5 seconds you should be all right. Here is a direct quote from Matt Cutts that sums it up well.

“While website speed is a new signal, it doesn’t carry as much weight as the relevance of a page.” – Matt Cutts

From this we can surmise that in the long run, like always, it mostly boils down to content and relevance to the users search that determines when and where your website turns up in Google search. But, if we are looking for every edge we are able to get, and we are, it is worth paying attention to site speed. Even if it’s just for the fact that your users favor a fast website.

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